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September 20 2024 / 02:31 AM
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St. Kitts Tourism Authority
St. Kitts League Nights involve communication and destination information sharing with over 2500 golfers yearly at 25 on course events

The Canada office of the St. Kitts Tourism Authority will commence it’s 2021 marketing season with the arrival of consumer events at golf courses all across Ontario commencing early summer in Uxbridge, Ontario. This is the sixth year of the hugely successful program for the destination.

 

St. Kitts League Nights, modified last summer for safe distancing protocols, involve communication and destination information sharing with over 2500 golfers yearly at 25 on course events. Effective direct marketing campaigns are layered over these events, as well as highly targeted advertising campaigns on The Weather Network, various lifestyle print publications, digitally promoted seat sale initiatives and social media.

 

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Prior to the pandemic, St. Kitts had considerable visitation momentum with Canadian consumers- reflected in Air Canada adding a second mid week flight in 2019 which delivered favourable load factors.

 

With the island handling Covid very well over the past winter, St. Kitts is well positioned to work with the travel agent community and consumers to sell the destination this coming winter. Watch this space in the weeks and months to come for information on the marketing roll out and promotions for your clients.

 

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