Visit California’s 2024 Western Canada Trade Roadshow took place last week between January 15-18 with stops in Calgary, Edmonton and Vancouver. Despite frigid Canadian weather, the roadshow was extremely well received by Canadian travel/trade representatives, with over 250+ travel advisors and trade partners attending across the three days.

Attendance Recap:

• 22 California delegates were in attendance
• 18 key trade partners took part, including Air Canada, Air Canada Vacations, WestJet, Porter Airlines, Travel Brands, AMA Travel, Ensemble and Virtuoso
• 250+ agents were trained through the event’s unique and interactive training platform – the California Dating Game – which highlighted each destination through a fun and engaging gameshow-style format

Venue Recap:

Accommodations

• Hotel Arts, Calgary
• JW Marriott Ice District, Edmonton
• JW Marriott Parq, Vancouver

Events

• FinePrint, Calgary
• The Brownstone, Calgary
• Foundry Room, Edmonton
• The Permanent, Vancouver