Get set for this year’s seven-day celebration of tourism in Canada! Tourism Week is an annual invitation for all tourism partners to come together to champion and promote Canada’s destinations, tourism businesses, and employees – from coast to coast to coast.

After more than two devastating years for tourism, border restrictions have finally been removed. That’s why this year’s theme is Travel Now: For Work, Life, and Play!

This year, TIAC is challenging destinations, landmarks, attractions, venues and hotels to light up in green from May 29-June 4 as part of TIAC's #GreenMeansGo campaign to raise awareness of the tourism industry’s economic, social, and cultural importance in Canada.

Be sure to use the hashtags #GreenMeansGo and #TourismWeekCanada2022 when sharing your pics on social media.

While tourism was the industry first hit, the hardest hit, and will be the last to recover; it remains vital to Canada – not only for its ability to generate economic activity, but also for showcasing Canada’s values as a nation: resilience, peace, tolerance, and inclusivity. These values are needed on the world stage now more than ever. Tourism counts!