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Tourism Industry Association of Canada
The most up-to-date information to help businesses navigate this difficult time

September 30, 2021

Please find the latest updates on official announcements and a recap of TIAC’s advocacy work on behalf of Canada’s Visitor Economy:

 

National Truth and Reconciliation Day

Tomorrow, September 30th, is National Day for Truth and Reconciliation. 

This day honours the lost children and Survivors of residential schools, their families and communities. 

What can TIAC do to recognize this important day?

The National Day for Truth and Reconciliation is a day to stand with Indigenous peoples. This day, and every day, we need to take action and create spaces where Indigenous peoples are seen and heard. Other ways in which you can acknowledge this day are:  

  • Wear orange to show support – if purchasing a shirt do so through Indigenous-owned organizations whose proceeds contribute directly to the cause 
  • Remember all those that did not make it home and back to their families 
  • Educate yourself on the history of Indigenous peoples in Canada, especially residential schools 
  • Learn how to properly acknowledge the land you live on 
  • Read the 94 Calls to Action in the Truth and Reconciliation Report 
  • Donate to Indian Residential School Survivors Society (IRSSS) 
  • To learn more about the diverse cultures, voices, experiences and histories of First Nations, Inuit and Métis Peoples, click here

Mental health supports available 

Former Residential School students can call 1-866-925-4419 for emotional crisis referral services and information on other health supports from the Government of Canada. 

Indigenous peoples across Canada can also go to The Hope for Wellness Help Line 24 hours a day, 7 days a week for counselling and crisis intervention. 

Call the toll-free Help Line at 1-855-242-3310

 

Advocacy Update

Following last week’s federal election, TIAC is busy requesting meetings with new and returning Members of Parliament across the country to keep the industry and its needs top of mind. While TIAC is awaiting the announcement of Cabinet, they look forward to working on an urgent basis with all Parliamentarians to ensure the survival of the tourism industry. 

Tourism Relief Fund  

TIAC has heard from many in the industry on challenges applying for and qualifying for the Tourism Relief Fund. TIAC has been involved in many conversations on this program, and will be able to continue discussions once a new Minister is in place. In the meantime, TIAC continues to meet with Regional Development Agency representatives across the country. Please feel free to reach out with comments or questions on the program. 

Insurance Taskforce 

TIAC, along with members at the Provincial and Territorial Tourism Industry Associations, have formed an insurance taskforce to focus on the issue of escalating insurance premiums across the industry.

The group has gathered research, interviewed a number of stakeholders and collected responses to a pilot survey to get a fulsome view of the matter in Canada. Next steps include finalizing research and publication to inform conversations with Insurers and Government on finding a suitable solution for the industry.

If you have comments on your insurance experiences, or any questions on the work the group is doing, TIAC would love to hear from you.  

Cruise Committee  

Earlier this year, TIAC formed a national cruise committee, comprised of representatives from the five cruise regions: Atlantic Canada, Quebec, Ontario, British Columbia and Northern Canada, to act in an advisory capacity to identify cruise industry issues and provide regular updates and recommendations to TIAC.  

With the announcement in July of the accelerated timeline for resuming cruise ship activity in Canada to November 1, 2021, the committee is focused on ensuring proper protocols and procedures are in place across the industry prior to this.  

The Cruise Committee regularly updates its stakeholder list – if you would like to learn more and stay informed, please email msimmons@tiac-aitc.ca.

 

To learn more or provide comments on any of TIAC advocacy initiatives, please reach out to Madison Simmons, Director of Government Affairs, at msimmons@tiac-aitc.ca.

 

TIAC in the Media

Global News
Don’t stop federal COVID-19 benefits, businesses say as expiration nears – Now re-elected, advocates like Beth Potter will “hold their feet to the fire” to follow through on those commitments. Article

 

Travel Press
TIAC Champions Tourism On World Tourism Day – To mark World Tourism Day (WTD), the Tourism Industry Association of Canada (TIAC) is encouraging the industry to use today (Sept. 27) to amplify conversations and awareness among the international community on the significant potential of tourism. Article

 

Travelweek
“Collaboration is going to be critical”: TIAC calls for action following federal election – The Tourism Industry Association of Canada (TIAC) is urging for collaboration across Canada’s tourism industry as well as government party lines following the results of the federal election. Article

 

MEMBER Talk

Tuesday, October 12 @ 2 pm ET
The next MEMBER Talk takes place Tuesday, October 12 at 2:00 p.m. ET. This session will focus on TIAC's post-election priorities and action plan, how you can engage and where additional support is needed. 

To register for the October 12th MEMBER Talk, click here

 

Vaccine Update

Vaccine Progression by Province
Canada COVID Tracker
Global COVID Tracker

 

Federal Government and Canada in the News

Destination Canada provides up-to-date domestic travel restrictions and traveller self-isolation requirements for all provinces and territories.

Explore Canada


 

 

September 22, 2021

Please find the latest updates on official announcements and a recap of TIAC’s advocacy work on behalf of Canada’s Visitor Economy:

 

Advocacy Update

What do the election results mean for the tourism industry?

As the first announcement on the campaign trail, the Liberal Party released commitments in line with the work of the Coalition of Hardest Hit Businesses. The Liberal campaign pledge was a direct response to the Hardest Hit Coalition advocating for business survival. 

The Liberal Party announced that it would:

  • Provide Canada’s hard hit tourism industry with temporary wage and rent support of up to 75% of their expenses
    • For sectors like hotels, tour operators, convention centers and festivals experiencing a minimum of 40% revenue loss
    • Qualifying businesses in these sectors would be able to access a maximum subsidy rate of up to 75%, commensurate to their revenue loss, in order to help cover fixed costs like wages and rent
  • The subsidy would be available between September 2021 until May 31, 2022
  • Extend the Canada Recovery Hiring Program to March 31, 2022
  • Launch the Arts and Culture Recovery Program that will match ticket sales for performing arts, live theatres and other cultural venues to compensate for reduced capacity
  • Extend COVID-related insurance coverage for media production stoppages to support 150,000 Canadian jobs
  • Implement a transitional support program to help bridge workers from the creative industry who continue to be impacted by the pandemic

TIAC looks forward to working on an urgent basis with all Parliamentarians to ensure the survival of the tourism industry.

 

TIAC in the Media

Press Release
Tourism Industry Calls for Urgent Action Following Federal Election Results – Today, as the results of the federal election are announced, the Tourism Industry Association of Canada (TIAC) congratulates the re-elected Liberal Government and all candidates... Article

 

Travel Press
Time To Get Back To Work - TIAC Calls For Urgent Action Following Federal Election – With the election now in the rearview, the Tourism Industry Association of Canada (TIAC) says collaboration across industry and across party lines is going to be critical to moving us forward... Article

 

CP24 News
National Vaccine Strategy – On behalf of the Canadian Travel & Tourism Roundtable, TIAC President & CEO, Beth Potter, and Mark Agnew from the Canadian Chamber of Commerce joined CP24 News to discuss Canada's need for one cohesive national vaccine strategy. Broadcast

 

Vaccine Update

Vaccine Progression by Province
Canada COVID Tracker
Global COVID Tracker
 

Federal Government and Canada in the News

Destination Canada provides up-to-date domestic travel restrictions and traveller self-isolation requirements for all provinces and territories.

Explore Canada

 

 

September 15, 2021

Please find the latest updates on official announcements and a recap of TIAC’s advocacy work on behalf of Canada’s Visitor Economy:

 

As your National Voice, the Tourism Industry Association of Canada (TIAC) is delivering the industry’s message to all parties during this Federal Election period. TIAC invites you to elevate the voice by getting involved and using the materials available at TourismVotes.ca to raise our voice and meet with the political candidates in your riding. 

Our industry needs a federal government that understands the unique needs of the industry, and works with TIAC's on; 

  • Targeted support for the hardest hit
  • Delivery of a seamless proof of vaccination certification program
  • Implementation of progressive strategies to address critical issues such as the labour shortage and traveller confidence

TIAC’s Election Priorities

1. Targeted financial support for the tourism industry 

  • Support for a tailored, temporary wage and rent support program for up to 75% for sectors like hotels, tour operators, convention centers and festivals experiencing a minimum of 40% revenue loss from September 2021 until May 31, 2022
  • Ensure targeted support programs address the tourism industry’s unique needs including conditions for seasonal business and high debt service ratios
  • A key learning over the past 15 months is that Indigenous tourism operators have disproportionally fallen outside the criteria of government relief measures. To protect viable businesses in this emerging sector, it is vital to place an Indigenous lens on all recovery measures

2. Support and implement one proof of vaccination system across

Canada

  • A National, easy to use and understand, secure system for international travel
  • Ensure system is on par with other countries in G20 – Canada must be part of the seamless travel experience moving forward

3. Labour

  • COVID-19 has caused significant disruption to the tourism labour market, much greater than the economy overall – disproportionately impacting youth and minority populations. TIAC recommends, in consultation with the tourism industry, the elected party commit to
  • Conduct a comprehensive review of all current Immigration, Refugees and Citizenship Canada (IRCC) programs to identify opportunities and align policies that will work for tourism, and to create a dedicated immigration pathway for the sector
  • Launch a campaign to promote employment opportunities in the sector and to address reputational damage or growing negative sentiments of the industry
  • Invest in a comprehensive Indigenous tourism workforce strategy to increase the number of Indigenous workers in the sector and boost the skills and cultural knowledge to help Indigenous tourism businesses thrive while firmly establishing Canada as a premiere destination for authentic Indigenous tourism experiences

4. Opening our International Borders and resuming travel 

  • Encouraging Canadians to be confident in travel moving forward using a positive narrative on industry practices

 

TIAC has developed a virtual door hanger, similar to the ones candidates leave on your doorstep, to let your local candidates know the key concern. Please share with your local candidates via email, social media, or even print out and share with them in person.

Remember – politicians listen most when they need local support. Download virtual door hanger. Other resources available at TourismVotes.ca include key messaging, backgrounder documents, social media shareables for download, party platform links and analyses on tourism.

 

Coalition of Hardest Hit Businesses

TIAC needs your support. All parties need to know that targeted financial survival support is an important issue for their constituents so they can move swiftly with legislation in the fall.

In these final days of the campaign, TIAC has an opportunity to do one last big push to ensure that all candidates and party leaders understand the urgent need for continued and tailored support in order to preserve our industry and make it to recovery. 

If you are short on time and can only do 1 thing, please just send this letter. 

It is pre-written and only takes 3 clicks. Please visit HardestHit.ca/campaign.

If you can spare more than one minute, please go the extra mile with an organic engagement. 

  • Write a personal email
  • Make a phone call
  • Send a Tweet
  • Drop by the local campaign office or at a local event

Everything you need to assist you, including email and Tweet templates, key messages and how to find your candidates can be found here: HardestHit.ca/campaign.

As you head to the polls, please also inform yourself as to party commitments to the industry. TIAC has collected it all HERE (et en français) for your easy reference.

Finally, if you missed TIAC's #HardestHit election webinars, TIAC has included video links here. Please share with your networks!

 

Election 2021

Campaign Platforms:

 

TIAC in the Media

Skift

Canada’s Tourism Industry Sees So Much Riding on Upcoming Elections – As Covid continues to show, timing is everything when reopening for tourism. Will the elected party get behind Canada’s travel industry until the uncertainty fades, or will more businesses collapse? Article

 

Travel Industry Today

A PIVOTAL MOMENT: Make your vote count, urges TIAC – The Tourism Industry Association of Canada says Canadian travel businesses can recover from the pandemic, but only if they have a committed federal partner that will help “build a bridge,” in collaboration with tourism industry leaders, to support them well into 2022. Article

 

Travelweek

TIAC spells it out for the federal political parties: "Brink of disaster" – Close to 40% of respondents to a new survey from the Tourism Industry Association of Canada (TIAC) say they would have to shut down their businesses today if they no longer received support from government programs. Article

 

Vaccine Update

Vaccine Progression by Province
Canada COVID Tracker
Global COVID Tracker

 

Federal Government and Canada in the News

Destination Canada provides up to date domestic travel restrictions and traveller self-isolation requirements for all provinces and territories 

 

Election Poll Tracker

CBC News: Éric Grenier's Poll Tracker as of September 14

 

 

September 8, 2021

Please find the latest updates on official announcements and a recap of TIAC’s advocacy work on behalf of Canada’s Visitor Economy:

 

The Visitor Economy is an essential economic generator for Canada. Pre-COVID, the sector was worth $105 billion in total economic activity and was responsible for 1.8 million jobs.

For the sector to fully recover post-pandemic, our industry needs a federal government that understands the unique needs of the industry and works with us on targeted support for the hardest hit; delivery of a seamless proof of vaccination certification program; and implementation of progressive strategies to address critical issues such as the labour shortage and traveller confidence.

As your National Voice, the Tourism Industry Association of Canada (TIAC) is delivering this message to all parties during this Federal Election period. TIAC invites you to elevate their voice by getting involved and using the materials available at tourismvotes.ca to raise our voice, and meet with the political candidates in your riding.

 

TIAC’s Election Priorities

1. Targeted financial support for the tourism industry 

  • Support for a tailored, temporary wage and rent support program for up to 75% for sectors like hotels, tour operators, convention centers and festivals experiencing a minimum of 40% revenue loss from September 2021 until May 31, 2022
  • Ensure targeted support programs address the tourism industry’s unique needs including conditions for seasonal business and high debt service ratios
  • A key learning over the past 15 months is that Indigenous tourism operators have disproportionally fallen outside the criteria of government relief measures. To protect viable businesses in this emerging sector, it is vital to place an Indigenous lens on all recovery measures

2. Support and implement one proof of vaccination system across

Canada

  • A National, easy to use and understand, secure system for international travel
  • Ensure system is on par with other countries in G20 – Canada must be part of the seamless travel experience moving forward

3. Labour

  • COVID-19 has caused significant disruption to the tourism labour market, much greater than the economy overall – disproportionately impacting youth and minority populations. TIAC recommends, in consultation with the tourism industry, the elected party commit to
  • Conduct a comprehensive review of all current Immigration, Refugees and Citizenship Canada (IRCC) programs to identify opportunities and align policies that will work for tourism, and to create a dedicated immigration pathway for the sector
  • Launch a campaign to promote employment opportunities in the sector and to address reputational damage or growing negative sentiments of the industry
  • Invest in a comprehensive Indigenous tourism workforce strategy to increase the number of Indigenous workers in the sector and boost the skills and cultural knowledge to help Indigenous tourism businesses thrive while firmly establishing Canada as a premiere destination for authentic Indigenous tourism experiences

4. Opening International Borders and resuming travel 

  • Encouraging Canadians to be confident in travel moving forward using a positive narrative on industry practices

 

As TIAC members know, the federal election is now in the closing weeks. TIAC is now in full tilt advocacy mode. TIAC is in the media, connecting with platform teams and speaking to key candidates…but we need your help.

TIAC has developed a virtual door hanger, similar to the ones candidates leave on doorstep, to let your local candidates know TIAC's key concern. Please share with your local candidates via email, social media, or even print out and share with them in person. Remember - politicians listen most when they need local support.

Download virtual door hanger

Other resources available at tourismvotes.ca include key messaging, backgrounder documents, social media shareables for download, party platform links and analyses on tourism.

 

Election 2021

Campaign Platforms:

TIAC in the Media

TIAC President & CEO Beth Potter joined Dr Nisha Abu Bakar on the Women We Watch In Tourism podcast to discuss the challenges affecting the entire tourism ecosystem during the global pandemic.

Listen on Spotify. Listen on Apple Podcasts.

 

Coalition of Hardest Hit Businesses

TIAC needs your support. All parties need to know that targeted financial survival support is an important issue for their constituents so they can move swiftly with legislation in the fall. 

1. Join the Coalition if you are not already a member. Visit hardesthit.ca to learn more, and reach out to Madison Simmons at msimmons@tiac-aitc.ca.

2. Schedule meetings with your local candidates. It is critical that TIAC keeps the pressure on and ensure that your local candidates know that without targeted support, you will not survive, and your employees’ jobs will be at stake. Please reach out to Madison Simmons at TIAC, msimmons@tiac-aitc.ca, if you would like more information on key messaging.

3. Please send us any key data points on your business that TIAC can include in their presentations and briefings with government. This data will be key to illustrate how revenue has been impacted due to ongoing COVID-19 restrictions and that local tourism operators are still struggling. Please send any data points, etc. to Madison Simmons at msimmons@tiac-aitc.ca.

4. Finally, any financial contribution that you can make to support the work of the Coalition is appreciated and will be critical to getting this campaign over the finish line. There is still much work ahead to ensure that the legislation in the fall is as inclusive and beneficial to all coalition members as possible.

We are stronger together. To learn more visit hardesthit.ca.

 

Vaccine Update

Vaccine Progression by Province
Canada COVID Tracker
Global COVID Tracker

 

Federal Government and Canada in the News

Destination Canada provides up to date domestic travel restrictions and traveller self isolation requirements for all provinces and territories 

Election Poll Tracker

New Measures for Fully Vaccinated International Travellers to Canada 

  • Beginning at 12:01 a.m. EDT on September 7, 2021, fully vaccinated foreign nationals are now eligible to enter Canada for discretionary (non-essential) reasons, such as tourism; however, these individuals must:
    • Be fully vaccinated: a traveller must have received, and show proof of, the full series of a vaccine — or combination of vaccines — accepted by the Government of Canada at least 14 days prior to entering Canada. Currently, those vaccines are manufactured by Pfizer-BioNTech, Moderna, AstraZeneca/COVISHIELD, and Janssen (Johnson & Johnson)
    • Have a valid pre-arrival COVID-19 molecular test result taken no more than 72 hours before their scheduled flight or their arrival at the land border crossing, or a previous positive test result taken between 14 and 180 days before departure to Canada. Antigen tests, often called “rapid tests” are not accepted
    • Be asymptomatic
    • Submit their mandatory information via ArriveCAN (App or website), including proof of vaccination in English or French and a quarantine plan
    • Be admissible under the Immigration and Refugee Protection Act; and
    • Take a test on arrival, if selected

Read the full announcement.

 

 

September 1, 2021

Please find the latest updates on official announcements and a recap of TIAC’s advocacy work on behalf of Canada’s Visitor Economy:

 

Advocacy Update

Following an intensive search, TIAC is pleased to announce the appointment of Marc Séguin as TIAC's new VP, Policy & Government Affairs.

Marc has extensive experience as a leader in legislative and policy environments, and more than 15 years experience working for a member driven, national industry association. TIAC is excited to welcome him to their team!

Read TIAC's full statement here.

 

TIAC’s Election Priorities

TIAC continues to call on all parties to commit to support the hardest hit of the hardest hit if elected. Our election site is being updated constantly as TIAC receives more information, but they would like to remind you all of TIAC's main priorities. For more information on the election, background information and key messaging on the above priorities, and steps for how you can get involved, please visit tourismvotes.ca.

1. Targeted financial support for the tourism industry 

  • Support for a tailored, temporary wage and rent support program for up to 75% for sectors like hotels, tour operators, convention centers and festivals experiencing a minimum of 40% revenue loss from September 2021 until May 31, 2022
  • Ensure targeted support programs address the tourism industry’s unique needs including conditions for seasonal business and high debt service ratios
  • A key learning over the past 15 months is that Indigenous tourism operators have disproportionally fallen outside the criteria of government relief measures. To protect viable businesses in this emerging sector, it is vital to place an Indigenous lens on all recovery measures

2. Support and implement one proof of vaccination system across

Canada

  • A National, easy to use and understand, secure system for international travel;
  • Ensure system is on par with other countries in G20 – Canada must be part of the seamless travel experience moving forward

3. Labour

  • COVID-19 has caused significant disruption to the tourism labour market, much greater than the economy overall – disproportionately impacting youth and minority populations. TIAC recommends, in consultation with the tourism industry, the elected party commit to
  • Conduct a comprehensive review of all current Immigration, Refugees and Citizenship Canada (IRCC) programs to identify opportunities and align policies that will work for tourism, and to create a dedicated immigration pathway for the sector
  • Launch a campaign to promote employment opportunities in the sector and to address reputational damage or growing negative sentiments of the industry
  • Invest in a comprehensive Indigenous tourism workforce strategy to increase the number of Indigenous workers in the sector and boost the skills and cultural knowledge to help Indigenous tourism businesses thrive while firmly establishing Canada as a premiere destination for authentic Indigenous tourism experiences

4. Opening the International Borders and resuming travel 

  • Encouraging Canadians to be confident in travel moving forward using a positive narrative on industry practices

 

Election 2021

Campaign Platforms:

 

TIAC in the Media

Last Friday, TIAC President & CEO Beth Potter joined CTV News to discuss what Canada's Hardest Hit businesses need from our next elected federal government to ensure their survival into the fall and winter. Watch here.

 

‘Not on our radar’: U.S. travel advisory for Canada disappoints tourism association

  • The Tourism Industry Association of Canada says the decision will further hurt the country’s battered tourism sector, especially ahead of the Labour Day weekend, the first holiday in which Americans are able to travel across the land border
  • News Link

 

Coalition of Hardest Hit Businesses

One of TIAC’s top priorities continues to be supporting the Hardest Hit Sectors by advocating as Co Chair of the Coalition of Hardest Hit Businesses for a targeted survival program.

TIAC needs your support. All parties need to know that this is an important issue for their constituents so they can move swiftly with legislation in the fall.

To continue and maintain this momentum, they are asking for your support to:

1. Join the Coalition if you are not already a member. Visit hardesthit.ca to learn more, and reach out to Madison Simmons at msimmons@tiac-aitc.ca.

 2. Schedule meetings with your local candidates. It is critical that we keep the pressure on and ensure that your local candidates know that without targeted support, you will not survive, and your employees’ jobs will be at stake. They need to know this is an important issue for their constituents so they can move swiftly with legislation in the fall. Please reach out to Madison Simmons at TIAC, msimmons@tiac-aitc.ca, if you would like more information on key messaging.

3. Please send TIAC any key data points on your business that they can include in their presentations and briefings with government. This data will be key to illustrate how revenue has been impacted due to ongoing COVID-19 restrictions and that local tourism operators are still struggling. Please send any data points, etc. to Madison Simmons at msimmons@tiac-aitc.ca.

 4. Finally, any financial contribution that you can make to support the work of the Coalition is appreciated and will be critical to getting this campaign over the finish line. There is still much work ahead to ensure that the legislation in the fall is as inclusive and beneficial to all coalition members as possible.

 We are stronger together. To learn more visit hardesthit.ca.

 

Vaccine Update

Vaccine Progression by Province
Canada COVID Tracker
Global COVID Tracker

 

Federal Government and Canada in the News

Destination Canada provides up to date domestic travel restrictions and traveller self isolation requirements for all provinces and territories 

Election Poll Tracker

CBC News: Éric Grenier's Poll Tracker as of September 1
 

Canadians demand to know why they can fly-but still not drive to the US

  • When Canada reopened both its land and air borders on August 9 to fully vaccinated American travellers, it was widely assumed the U.S. would reciprocate
  • Instead, the country has kept its land border closed, frustrating travellers who want to drive — not fly — to the U.S
  • News Link

 

Provincial and Territorial Updates at a glance

Ontario's COVID-19 vaccine passport plan unveiled

  • The "enhanced COVID-19 vaccine certificate" system will come into effect on September 22
  • Ontario residents will soon have to show proof they've been fully vaccinated against COVID-19 to dine indoors at restaurants and go to gyms and theatres — but not necessarily to enter retail locations
  • News Link

Saskatchewan Travellers to use vaccination record to provinces implementing vaccine passports

  • Saskatchewan residents planning domestic travel will be able to use their vaccination documents to enter other provinces that are planning to implement COVID-19 vaccine passports
  • At this time, B.C. and Quebec say inter-provincial travellers will need to have photo ID and proof issued by their province that they've received COVID-19 vaccinations
  • News Link

B.C. provides $12.9 Million in grants for fairs and festivals affected by COVID-19

  • The British Columbia government is spending $12.9 million to make grants available to festivals, fairs and community events affected by the COVID-19 pandemic
  • Events will be eligible to claim up to $250,000 with applications open until October 1.
  • The money can go toward operational costs, health and safety measures, venue rental, marketing, wages and promotion
  • The provincial government previously announced grants of up to $1 million to help major attractions and tour bus companies cover expenses like payroll, rent and utility costs to restart operations for their gradual reopening as provincial health orders eased
  • News Link

Brian Pallister says he will step down as Manitoba premier on Wednesday

  • Pallister, who announced his intention to step down earlier this month, said he has decided to leave well before the Progressive Conservative leadership vote October 30
  • News Link

Alberta to make COVID vaccine confirmation cards available but won't implement passport program

  • Albertans will be able to print off a card to show they have been fully vaccinated against COVID-19, but provincewide rules requiring proof of vaccination to enter places such as restaurants or sports events remain off the table
  • News Link
Sep 22, 2021

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