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Hospitality Net
New data from Motel 6 and Studio 6 reveal vacationers enjoy booking spur-of-the-moment escapes

As temperatures begin to rise, travelers are getting the urge to explore, and new research shows they're acting on that spur-of-the-moment travel bug. Recent data from leading economy lodging brands, Motel 6 and Studio 6, reveals that two out of three (67%) Americans with travel plans this year say that the best trips are spontaneous and decided on a whim.

The study, which surveyed over 2,000 Americans who plan to travel this year also found that almost three-quarters (73%) would be willing to visit a surprise destination.

Source: G6

 

Traveling Distances, With Companions

Seven in 10 (70%) travelers report they are indulging in longer excursions by traveling more than three hours from their hometown. And, what's an unforgettable summer road trip without loved ones – either human or furry friends. When asked about companions, more than three in four (78%) travelers prefer to journey with other people, while almost one in three (28%) are planning to explore with pets.

 

Off-Season & Longer Trips

With impromptu trips on the rise, more than two in five (44%) vacationers admit they are switching up their travel experiences this year. Most notably, the typical "travel season" may be a thing of the past, with almost half (47%) indicating that they are just as likely to get away during the off-season or weekdays as opposed to peak times like holidays and weekends.

Another one in three (32%) are indulging in their wanderlust by taking longer vacations than ever before. For those longer trips, vacationers needing a home-away-from-home can rest easy with an extended stay lodging option like Studio 6, where rooms come well-equipped with a full kitchenette and on-site laundry.

 

Hotel Stays & Prioritizing Discounts

In fact, no matter the length of the trip, nearly half (49%) of American tourists plan to stay at a hotel or motel. And, when booking accommodations, two-thirds (66%) say rewards programs are important to them while on the road. Those looking to save this summer can enjoy exclusive promotions and discounts while saving 6% off their stay by joining My6, a free rewards program from Motel 6 and Studio 6 with deals to support summer adventures.

A full list of results can be found here. To book a stay at one of the 1,400 Motel 6 or Studio 6 properties across the U.S. and Canada, visit motel6.com or staystudio6.com.

Apr 21, 2023

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