The Dominican Republic Ministry of Tourism has launched its new campaign, tempting winter-weary Canadians to ‘Embrace the Sunshine.’

With its pristine beaches, warm hospitality, and vibrant culture, this Caribbean nation provides the perfect escape from Canada’s harsh winter conditions, says David Collado Morales, the Minister of Tourism of the Dominican Republic.

‘Embrace the Sunshine’ calls on Canadian travellers to escape their reality and savour the perpetual summer offered by the Dominican Republic, he added.

“This campaign embodies the true essence of our Caribbean paradise and our unwavering dedication to welcoming travellers. It’s an open invitation to break free from the grips of winter and discover the eternal summer we provide here,” said Minister Collado. “’Embrace the Sunshine’ is a testament to our commitment to ensuring an unforgettable experience in our Caribbean paradise.”

The new ad spots can be seen here …

Source: Travelweek