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German National Tourist Board
32.6% rise in stays, cultural delights await in 2024

Canada's affinity for Germany is on a remarkable upswing, with a staggering 32.6% increase in Canadian overnight stays reported in 2023. This growth, totalling 643,662 overnight stays compared to 2022's 485,348, showcases the strong bond between Canadian travellers and the vibrant destinations that Germany offers.

The recovery rate for overnight stays from 2023 to 2019 stands at an impressive 87.7%, signalling a resilient bounce-back in tourism after the challenges faced in recent years.

Germany has risen to become a popular destination for Canadian travellers, ranking fourth after France, Italy, and the United Kingdom.

As a global leader in sustainable tourism, Germany continues to set the standard for environmentally responsible travel.

During a press conference in Toronto on April 16, 2024, Anja Brokjans, Director of Canada at the German National Tourist Office, emphasizes Germany's dedication to sustainability. "As we strive for environmentally friendly tourism, Germany boasts more than 3,000 certified hotels and catering providers, placing a strong emphasis on sustainable management." Germany's commitment to sustainability is further highlighted with 58,000 e-charging stations for electric vehicles, catering to the preferences of Canadian families keen on exploring routes like the coastal route, and UNESCO family route, and venturing off the beaten path to discover palaces and castles.

The Green Cities initiative showcases Germany's dedication to climate-friendly urban spaces, with 17 cities boasting green spaces covering 80% or more of their land areas.

To encourage exploration, Germany offers the Germany-Train-Ticket extended for €49 a month on public transport, providing an affordable and eco-friendly way to travel within the country.

Both Canada and Germany demonstrate a strong commitment to sustainability and addressing climate change. A study conducted by IPK International in September 2023 reveals that 85% of Canadians consider sustainability and climate action to be very important or important factors when travelling to Germany.


Arts & Culture, UNESCO & Feel Good

In 2024, Germany beckons Canadians with a focus on Arts & Culture, UNESCO & Feel Good experiences. The campaigns in 2024 will focus on Arts & Culture in Germany, celebrating the nation's rich artistic tapestry with over 500 theatres, 80 opera houses, 6,000 opera and operetta performances, 6,750 museums, and more than 300 Michelin-starred restaurants.

With 52 UNESCO World Heritage Sites, Germany takes the third spot globally, with the newest addition being the Jewish-Medieval Heritage of Erfurt. This addition underscores Germany's commitment to preserving and celebrating its diverse historical legacy. As part of the immersive experience, enthusiasts can embark on a journey through these exceptional sites using the 8 UNESCO Routes highlighted on germany.travel.

Feel Good about Travel: Well-kept natural landscapes, regional and fresh cuisine, responsible hosts: these are the hallmarks of sustainable tourism, and all form an important part of the German travel experience. The appeal extends to an opportunity to stay longer through "workation" and working from a 'home away from home,' made more attractive by lower room rates averaging EUR 106. The extensive train infrastructure with 33,300 kilometres and 5,700 passenger train stations ensures convenient travel, offering direct connections from 150 European cities.


2024 is set to be a year of celebrations

Football enthusiasts will have a reason to cheer as Germany hosts the EURO 2024 from June 14 to July 14, 2024, across ten host cities, including Berlin, Munich, Dortmund, and more. Live public viewing zones in every town will offer a festive atmosphere with traditional German street food.

For art enthusiasts, 2024 marks the 250th anniversary of Caspar David Friedrich, a master of Romantic painting. Exhibitions in cities like Berlin, Dresden, Greifswald, and Hamburg will celebrate his legacy.

History buffs will find November 2024 in Berlin particularly significant as the city celebrates 35 years since the fall of the Berlin Wall. The anniversary of the fall of the Berlin Wall will be celebrated throughout 2024 with diverse and exciting events.

Also, Chemnitz being named the European Capital of Culture 2025 means there will be many cultural events to look forward to. This vibrant German city, nestled in the heart of Saxony, has long been a bastion of rich history and artistic expression. The designation promises an exciting array of cultural events that will captivate and celebrate the diversity of European heritage.

Apr 17, 2024

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